In today's dynamic world of digital marketing, video content has emerged as the unequivocal protagonist, enthralling audiences and stimulating interaction. To illuminate the importance of video production for small and medium-sized enterprises, we had an enlightening conversation with Cey, the co-owner of Two Fresh, a well-established video production company boasting 14 years of expertise.

They have collaborated with renowned global brands such as Google, Adobe, and Lamborghini. Spanning from the nascent phases of Facebook and YouTube to the present age of AI, Cey offers valuable perspectives on the ever-changing realm of video marketing and highlights the importance for businesses to adopt this influential tool.

What are the different types of video productions?

At Two Fresh, we segment our video marketing into three key phases. Think of it as a funnel – encompassing reaching, engaging, and converting. The initial step involves reaching your audience through promotional and social media content, such as brief behind-the-scenes clips or precisely targeted video ads. The subsequent phase focuses on engagement, offering content like webinars or more in-depth educational materials. Lastly, we provide conversion content tailored to clinch the deal, highlighting features, benefits, or real-life case studies.

Which businesses need video and creative content?

I strongly believe that every business can reap the rewards of incorporating video content into their marketing strategies. Video stands out as an unparalleled tool, seamlessly blending emotion and information in a way that other mediums cannot match. Although sectors such as hospitality, retail, and real estate rely on it heavily, even B2B services can elevate their standing by leveraging case studies or thought leadership content through video. In today's digital era, video has become a crucial component for any company looking to thrive in a competitive market.

What value will it bring to a business?

The value is extraordinary! To begin with, video humanizes a company, making it more relatable. Instead of static 'Meet the Team' pages, showcase the CEO behind the scenes, the team's culture, and the essence of your operations. Additionally, video helps a company to stand out online amidst a flood of content, as videos captivate attention more effectively. Think about it - when you're scrolling through your phone, what grabs your attention more? Images and text, or video content? Finally, effective marketing is essentially good storytelling, and video serves as the ideal medium for narrating a company's narrative. It's no longer a luxury; it's a necessity for maintaining competitiveness.

What are animation videos?

Animation videos provide endless creative opportunities. They are highly effective for businesses seeking to project a polished image or streamline intricate services. The advantage lies in the ability to collaborate with clients worldwide without the necessity of physical filming sites. Animation serves as a potent instrument, particularly beneficial for individuals uncomfortable in front of the camera or aiming for a more corporate brand rather than a personal one. Additionally, they serve as an excellent method to elucidate complex services. Therefore, if you operate a SaaS or tech business model, animation videos present an ideal means to simplify intricate services.

Why use a video production company when we have AI?

AI is a powerful tool that boosts efficiency and cost-effectiveness in various processes. At Two Fresh, we are excited to incorporate AI into our operations to enhance our services.

While AI plays a significant role, our core focus remains on creative storytelling. Even though AI facilitates cost-effective content creation for businesses, a well-planned strategy is essential. We play a vital role in assisting clients with strategy development, adding a personal touch to ensure content aligns with their goals and values.

In the dynamic landscape of digital marketing, video production is a crucial component for businesses looking to effectively engage their target audience.

Cey, the co-owner of Two Fresh, a video production company London, recognises that utilising video content is not merely a fleeting trend but an essential strategy for maintaining competitiveness.

Whether you are a local business or a multinational corporation, the impact of video content knows no boundaries.

For more information on how Two Fresh can elevate your brand through innovative video content, visit their website by clicking the button below.