Today we’re officially launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.
Firstly, it’s not change for the sake of change. That said, change is inevitable, and something to be embraced, etc. etc., but that’s not a good enough reason to change a logo. A good reason to change a logo is that it’s not doing the job you want it to do—and because a simpler, more distinctive evolution of it could do that job better.
Our first logo was created before the company launched. It was distinctive and playful, and the initial setup was geared towards being solely a social media agency aimed at small businesses.
Over the two years, we’ve evolved from just doing social media to a ‘Full-Service Digital Agency / Consultancy’ for businesses in the Construction Industry.
The old logo was pretty good … but not at all cohesive. And the important thing about being a brand is that whenever people see you in the wild, they should recognise that it’s you.
We’ve also updated our website to reflect the industry we serve.
We’ve also launched a new service…
‘Marketing & Sales Consultancy’
We’ve been running surveys with clients and others in the Construction Industry for the past 3 months, to find out what is holding them back from reaching peak performance. 87% of businesses reported that their biggest pain point was SALES, and even though we cover them on the marketing side, we found that many businesses are not closing down the projects quick enough.
To address this, we created a new product, called ‘ConstructionKit’ – What is ConstructionKit?
It’s a complete marketing and sales consultancy package with a duration of around 6 weeks and will help businesses generate “competitive” advantages over their competitors.
When human beings invented tools, we instantly jumped to the top of the food chain. It’s not always sheer muscle that wins the fight… it’s nuance, positioning, outlook, perspective, and most of all: the skill sets you’re able to acquire to WIN in your market. We provide a collection of tools, frameworks, strategies, and one-to-one interaction, as we build out your marketing, sales & positioning together.
We will be providing more information about ConstructionKit over the following weeks and have already received positive feedback from our existing clients who opted to join the pilot program.
My hope is that we can work together to produce the results you crave in your business… let us know if you have any questions and we’ll facilitate your entry into the program as soon as you are ready.
AT YOUR SERVICE, Emre, and the Social Iceberg Team